By Kim Uhlig, Director of Business Attraction
Next month, I will be heading to Hanover Germany to promote Greater Peoria at the largest trade fair for industrial technology in the world, Hanover Messe. The event attracts 250,000 visitors and over 6,500 exhibitors.
We are attending the show with the European American Investment Council. This site consulting group works with industries throughout Europe who plan to make an investment in the United States. They are setting up one-on-one meetings for me with clients who have indicated they are planning to establish a new location in the United States within the next 24 months. I’m looking forward to securing as many site visits as I can for our region during the trip.
I want to thank a few folks who are working hard to help me prepare for Hanover and all of our escalating attraction activities. Converse Marketing is developing an incredible video showcasing Greater Peoria and sharing some pretty compelling data on why an industry should locate here. Onefire will be working with us on inbound and outbound online marketing ads and content. OCO Global along with EAIC is helping us with upfront research to identify good-quality leads. And our own Tory Dahlhoff, Director of Marketing here at the GPEDC, is working tirelessly on the brochures, website content, and a million other details that go into attraction campaigns.
If this trip goes well, we will be doing more with EAIC and other firms that can help us connect with our target audience and land some great new employers for our communities. Stay tuned next month for the viewing of our new video and more details on our 2017 GP Attraction activities and success stories!