Critical Careers Strategy RFP

The Greater Peoria Economic Development Council, established in 1982, is a 501(c)6 non-profit organization governed by a board of directors including individuals from both the public and the private sector. The organization is supported by investments from businesses, organizations, counties, and cities throughout the five counties of Logan, Mason, Peoria, Tazewell, and Woodford.
The Greater Peoria Economic Development Council drives economic growth within the Greater Peoria Area in collaboration with our local economic development partners through targeted business assistance and attraction, workforce development, and regional marketing.

The purpose of this Request for Proposal is to solicit proposals from qualified marketing firms who have the capacity to develop a long-term campaign strategy that promotes manufacturing and healthcare careers within the region. This five-year Critical Careers Campaign will target middle school and high school students, and their key influencers (parents, counselors, and teachers). The overall goal is to encourage young adults to pursue education and work-based learning programs in these specific career pathways.

PROPOSAL REQUIREMENTS

Section I. Qualifications

A. Organizational Background
Provide a brief description of your company.

B. Experience
Describe your experience with audience research, concept creation, and development of long term marketing strategies. Please include examples of campaigns you have developed in the past.

C. Capacity
Describe the personnel to be assigned to this project including their relevant experience, along with any specific software or platforms associated with the delivery of service.

D. References
Provide three references including name, business, and contact information for clients who can provide insights regarding skills, qualifications and delivery of services.

Section II. Scope of Work

A. Execute Research and Craft Strategy
Provide a detailed summary of each targeted audience identifying their perceptions, attitudes, and opinions towards manufacturing and healthcare careers in Greater Peoria. Statistical research and data should be referenced.

B. Create Campaign Design and Messaging
Describe your proposed ideas and strategies to influence each audience. Please include detailed messaging concepts as well as visual illustrations.

C. Define Campaign Deliverables
Outline specific campaign deliverables with their intended objectives. Develop a five-year campaign strategy including suggested media channels, messaging methods, measurement of reach and a timeline that encompasses all activities.

D. Provide Total Cost for Items A, B, & C
Provide a total, fixed price for the development of the Research and Strategy, Campaign Design and Messaging, plus Campaign Deliverables to be implemented over a five-year period.

SUBMISSION INSTRUCTIONS & EVALUATION
● The selected company agrees to provide all Items within the scope of work, within 90 days of the award of the contract.

● If your company is selected to create the Critical Careers Campaign Strategy, it does not guarantee that you will be asked to implement the campaign deliverables.

● All intellectual property for the Critical Careers Campaign Strategy belongs to the Greater Peoria Economic Development Council.

● You may include a budget estimating costs for your company to execute the campaign deliverables, but it is not required.

● Electronic proposals and their attachments must be submitted in PDF format to Jennifer Daly at jdaly@greaterpeoriaedc.org by 5:00 pm on Friday, June 5, 2015.

● All proposals will be reviewed and rated by a team of staff members and volunteers.

● The decision by our selection committee will be based on your organization’s expertise, experience in the development of campaign strategies (especially those related to workforce development), creativity in design and messaging, strategy for campaign deliverables, and the total cost for this campaign package.

● Incomplete proposals or proposals that fail to follow the submission guidelines will not be considered for review.

● Candidates will be notified of the committee’s decision no later than Friday, June 26, 2015.

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